Lemonada. How do you talk about pricing when it feels impolite or awkward? Some people inherit the

belief that discussing money is just kind of difficult or can be greedy or it signals disrespect.

And so when you start a service business, you're going to have to talk about pricing one way or

another. And that conditioning collides with reality. Because if you can't quote a price confidently,

then the client assumes the value is uncertain or they're just not sure what to do.

And you never want your client or customer to be confused. You always want them to know exactly what they need to do, you know, what the price is, what they're going to get, what the process is,

and so on. So what do you do in this situation? The solution, I think, isn't to change your personality.

It is to move pricing out of improvisation mode where you just kind of

have to like think about it each time and into a system to where you never really ask,

you simply present. So let's talk about that as it applies to our caller and perhaps some other

folks out there as well. I always want to present questions that represent our broad community,

people out there trying to start a side hustle, trying to make extra money without quitting their job, or just build something for themselves.

So that's our topic of the day.

How do you talk about pricing when it's a little bit awkward or it seems impolite, detailed question?

And my answer coming right up.

Hello, I'm Zakira from Toronto, Canada.

I grew up in a culture where discussing prices or negotiating feels rude.

Money talk is something you keep private. Now I'm offering one-on-one

language tutoring sessions online, and I freeze when it's time to quote my rates. I either

underprice or I mumble through the pitch. How do you get comfortable asking for fair payment

when every instinct says it's impolite.

I really appreciate you bringing up this question. I imagine this is something that a lot of other people have thought about or experience, or maybe they don't think about it until they're

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