Ep 325: Building Success In The Financial Advice Business From A Financially Challenged Upbringing With Brenda Hiscock

Financial Advisor Success

Michael Kitces

News, Business, Entrepreneurship, Business News

4.8 • 696 Ratings

🗓️ 21 March 2023

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brenda Hiscock is a financial planner with Objective Financial Partners, an advice-only advisory firm based out of Ontario, Canada that works with clients on project-based financial plans while also offering outsourced preplanning to other Canadian advisory firms. Brenda's exceptional trait lies in the fact that she ventured into the financial services industry despite lacking any prior financial knowledge. After facing homelessness, bankruptcy, and alcoholism during her twenties, she uses her real-life experience to engage with clients on a deeper, more meaningful level.

Listen in as Brenda shares how her personal experiences have significantly influenced her career as a financial planner, how the hardships she faced shaped her perspective on financial planning and insurance, and why she prioritizes working from home with a flexible work schedule for her mental health. We also discuss how she found her way to financial planning after a stint in insurance, how being a financial planner has allowed her to have a more significant impact on her clients’ lives, and why she believes that new advisors should find mentors and proactively seek support to achieve their career goals.

For show notes and more visit: https://www.kitces.com/325

Transcript

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0:00.0	Hi, it's Dr. Megan Lertz. Probably not the voice you were expecting to hear. I am the senior research nerd with Kittis.com and our team expert on financial psychology. I'm not in this episode, but I have a quick share. At the Kittsys.com platform, we value origin stories.
0:17.7	Origin stories matter to how financial planning happens. In today's episode, we're going to hear from Brenda and about her origin stories. Origin stories matter to how financial planning happens. In today's episode, we're going
0:22.6	to hear from Brenda and about her origin story and how it matters to her practice. Brenda's story
0:28.4	gets into some challenging topics like homelessness and addiction, which might be difficult for
0:33.0	some audiences. If listening in your car with littles or at work and earshot of coworkers, we hope you
0:38.9	continue to hear this powerful story, but consider some earbuds. Additionally, if you or someone you know
0:45.0	is affected by homelessness or addiction, you can find some helpful resources in the show notes
0:50.2	for this episode at kitsis.com slash 325.
1:01.7	Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner, speaker and consultant Michael Kitsis to hear stories of how
1:06.6	leading financial advisors navigated the inevitable challenges that arise on the path to success
1:12.0	and get insight from leading industry consultants about how to break through to the next level
1:17.1	in your advisory business. And now here's your host, Michael Kitsas. Welcome, everyone. Welcome to
1:24.0	the 325th episode of the Financial Advisor Success Podcast.
1:28.7	My guest on today's podcast is Brenda Hiscock.
1:31.3	Brenda is a financial planner with objective financial partners, an advice-only advisory firm based in Ontario, Canada, that works with clients on project-based financial plans and also offers outsource peer planning to other Canadian advisory firms.
1:44.4	What's unique about Brenda, though, is how she not only came to the financial service industry
1:47.9	without any financial background, but did so despite a very financially challenging upbringing
1:52.7	and while navigating challenges of homelessness, bankruptcy, and alcoholism in her 20s,
1:58.1	through which she not only persevered and rose through the ranks as a
2:00.8	financial advisor, but has been able to leverage those real-world experiences and challenges to provide
2:05.7	an even deeper and more meaningful level of engagement with current clients and how their
2:10.0	financial past can impact their financial behaviors in the present and future as well.
	...

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