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Lemonada.

This is a very specific question we got today from a listener.

I liked it.

I spent some time thinking about it.

And I always try to choose questions that are going to be relatable to the most number of people as possible.

But sometimes it's helpful to choose something really

specific because it can show you a different way to think or show you like, what do you do

when you're a little bit further along and your business is making a good amount of money.

In this case, it's like this guy has got a couple thousand dollars to spend and he wants to

spend that money in the right way. So he's got a tiny subscription app.

I shouldn't say tiny because he has, I think, what, 180 customers that are all paying

each month. So that's great. And of course, he also has people canceling each billing cycle.

...