Ep. 3247 - Q&A: “Instagram, TikTok, or LinkedIn—how do I choose?”
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 21 November 2025
⏱️ 8 minutes
🧾️ Download transcript
Summary
Posting everywhere spreads you thin; posting in the right place compounds momentum. Today we break down a three-question filter that shows exactly where this side hustler’s wallets should live first.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: [email protected]
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | If you ever shop online, which, let's be real, who doesn't, you already understand how important |
| 0:05.6 | customer reviews are. You know this as a consumer, right? You always check the reviews before you buy |
| 0:10.1 | something and your customers are checking reviews as well. That's why if you run an e-commerce |
| 0:14.7 | business, reviews have an enormous impact on your business and you want to level up your business |
| 0:19.0 | to get better reviews. You can do that with |
| 0:21.1 | our longtime partner ShipStation. It is a fantastic service that has served so many of our listeners |
| 0:26.7 | as well. I highly recommend it while your customers and get rave reviews with cheaper, |
| 0:31.2 | faster, and better shipping. Upgrade to ShipStation today to get a 60 day free trial at shipstation.com |
| 0:37.2 | and use code hustle. No credit card or |
| 0:39.7 | contract required and you can cancel any time. That's shipstation.com code hustle. |
| 0:48.2 | Lemonada. |
| 0:52.9 | Social media advice can be confusing and contradictory. |
| 1:01.2 | Today we've got a question from a bootstrapped side hustler, somebody who doesn't have a lot of money to spend, which is a big part of our audience. |
| 1:09.3 | Or even if you have money to spend, you don't necessarily need to spend money on your side hustle. That is a key point of our podcast. Start lean. Don't invest until you know your project is going to work. So we've got this guy. He doesn't have the bandwidth to film TikToks, design, carousel posts, craft LinkedIn, think pieces all at once, substack, you know, everything else, every other |
| 1:28.8 | platform that's out there these days. The solution, of course, isn't work harder. It is work where |
| 1:33.3 | the payoff is highest. So Instagram, TikTok, LinkedIn, all these other ones. How do you choose? |
| 1:39.0 | Posting everywhere spreads you thin. Posting in the right place compounds momentum. |
| 1:43.3 | So let's give this situsler. |
| 1:45.1 | His name is Diego. We're going to give him a litmus test, and hopefully this will be helpful to our |
| 1:49.2 | listeners as well. Going to help you choose a home base that matches your brand and buyer behavior. |
| 1:54.4 | Don't waste your time on social media. Spend it effectively. Detailed question and my answer |
| 1:59.0 | coming right up. Whenever I buy something online, I probably |
... |
Transcript will be available on the free plan in 6 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Chris Guillebeau / Onward Project, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Chris Guillebeau / Onward Project and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.