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Side Hustle School

Ep. 3224 - STORY: Line Chef Makes Millions Cooking Up Apron Empire

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 29 October 2025

⏱️ 10 minutes

🧾️ Download transcript

Summary

A chef sets out to reinvent the humble apron, growing it to a multi-million-dollar company while still working in restaurants at night. 

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

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Visit Chris's main site: ChrisGuillebeau.com

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Transcript

Click on a timestamp to play from that location

0:00.0

You know that customer reviews can have an enormous impact on your business. And you probably know this as a customer as well. When you go shopping for something, don't you look at the reviews? You might even filter them by star rating. You might see what people like, what they don't like. So if you want to have good reviews, if you want to have great reviews, it really helps to automate your process. And that's something our longtime partner, ShipStation, can help with.

0:21.5

They can grow with you.

0:22.6

They can help you deliver five-star customer experience with industry-leading scalable

0:26.7

features.

0:27.7

Wow your customers and get rave reviews with cheaper, faster, and better shipping.

0:31.8

Upgrade to ShipStation today to get a 60-day free trial at Shipstation.com.

0:35.8

Just use Code Hustle.

0:36.8

There's no credit card or contract required.

0:39.4

You can cancel any time. Shipstation.com code hustle.

0:46.0

Lemonada.

0:50.7

Today's story is especially inspiring.

0:57.0

It's about a chef who sets out to reinvent the humble apron, growing it to a multi-million

1:03.4

company while still working in restaurants at night. Of course, she eventually retires

1:08.2

from working on restaurants to focus on her multi-million

1:11.4

dollar company. But as I said, a very inspirational journey. And if you imagine something very

1:18.0

simple, like a simple product, like an apron, can this in fact become a seven-figure business?

1:23.1

Can it actually kind of reinvent or reinvigorate the whole product line.

1:28.9

In fact, that's exactly what happened.

1:30.9

I first recorded a version of this story back in 2018.

1:33.9

We are re-recording it now as part of a newly updated series.

1:37.6

Line Chef makes millions cooking up Apron Empire.

1:41.2

That's what you're going to hear about today, hopefully a point of motivation and gentle encouragement for you to take action on your ideas as well. I'm Chris Gillipo,

...

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