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Lemonada.

If you've ever started a new business or side hustle and got really excited about

designing the color or the logo or the typeface, just thinking about the branding, but you

actually think more about that than the actual business.

Well, you might relate to today's color.

They're kind of wondering if they should continue to polish the package or actually finish the product first. So let's see if we can

give them some guidance to keep their creativity flowing. I never want to be negative or say, like,

don't work on something you're excited about because it is fun to create a business identity

and decide, okay, here's what things are going to look like or here's how the presentation or packaging is going to be. So it's not so much brand versus product.

It's more about sequence. Like what part of your branding do you need to genuinely do to speed up

the validation and actually get to launch? And what parts can wait until you've actually got orders?

And you're like, oh, now I've

got a real business. Maybe now I want to invest a bit more in this process. So I thought this was

...