4.8 • 3.3K Ratings
🗓️ 15 October 2025
⏱️ 10 minutes
🧾️ Download transcript
In several parts of the world, bidets are used in lieu of toilet paper—but why not in Canada? One man sets out to change that, flushing away discouragement and banking profits.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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| 0:00.0 | You know that customer reviews can have an enormous impact on your business. And you probably know this as a customer as well. When you go shopping for something, don't you look at the reviews? You might even filter them by star rating. You might see what people like, what they don't like. So if you want to have good reviews, if you want to have great reviews, it really helps to automate your process. And that's something our longtime partner, ShipStation, can help with. |
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| 0:50.7 | When North Americans travel to parts of Europe or Asia for the first time, they sometimes |
| 0:59.8 | encounter a strange fixture in the bathroom, the bathroom, the washroom, the toilet, as you |
| 1:05.6 | prefer. That feature is a bidet, and more than one person has asked, wait, how does that thing |
| 1:10.6 | work? Well, today's story features one person has asked, wait, how does that thing work? |
| 1:11.6 | Well, today's story features a man in Toronto, Canada, who decides to bring in the bidets |
| 1:16.5 | and sell them primarily to immigrant families who are accustomed to using them. Is he flushing |
| 1:21.7 | away his startup costs? Not at all. He's actually keeping clean and banking sales of more than |
| 1:26.6 | $10,000 a month. Welcome, friends. Welcome to Side Usul School, episode 3,210. We are just trucking along. I'm going to bring you this story of Canadian Biday's modernizing bathroom life. This was a pretty cool story when we first featured it long ago. We've got some updates here. It's actually been, I guess, eight years, and this guy is still going. But I'll tell you about that at the end. First of all, I want you to understand where this idea came from, how he made it work, and how it's been so effective and so profitable. And the whole point of these stories is to get you thinking about what you could do. So stay tuned. I'm going to bring you this story of Canadian Bidays right after |
| 2:01.6 | this quick shout out to our sponsor. Whenever you go to buy something online, most likely |
| 2:08.5 | there's something you do. There's an action you take. This is very common. I do this. I bet you do it |
| 2:13.2 | too. That action is you go and look at the reviews. Now you might go and read a bunch of reviews. |
| 2:18.9 | You might just glance at them. You might filter them by star rating. But whatever you do, you don't |
... |
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