Ep. 3209 - Q&A: “How do I use exit pop-ups?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 14 October 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

A well-timed nudge can rescue sales, but only if it feels like service, not a race to the bottom. Let’s design a polite “please stay” offer that boosts revenue without creating coupon addicts.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

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Transcript

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0:00.0	You know that customer reviews can have an enormous impact on your business. And you probably know this as a customer as well. When you go shopping for something, don't you look at the reviews? You might even filter them by star rating. You might see what people like, what they don't like. So if you want to have good reviews, if you want to have great reviews, it really helps to automate your process. And that's something our longtime partner, ShipStation, can help with.
0:21.5	They can grow with you.
0:22.6	They can help you deliver five-star customer experience with industry-leading scalable
0:26.7	features.
0:27.7	Wow your customers and get rave reviews with cheaper, faster, and better shipping.
0:31.8	Upgrade to ShipStation today to get a 60-day free trial at Shipstation.com.
0:35.8	Just use Code Hustle.
0:36.8	There's no credit card or contract required.
0:39.4	You can cancel anytime shipstation.com code hustle.
0:46.0	Lemonada.
0:50.8	Hey friends. What's up? Welcome to the podcast, Chris Gillibault here, your host. Let's talk about a really
1:00.2	simple tool you can use on a website to get more people to sign up for your newsletter.
1:05.5	Now, everybody's familiar with pop-ups. Like you go to a website and they're like, hey, join my
1:10.3	newsletter or get this discount, but I want your email or your phone number or something. Everybody knows pop-ups, like you go to a website and they're like, hey, join my newsletter or get this discount,
1:11.9	but I want your email or your phone number or something. Everybody knows pop-ups. We're going to talk
1:16.0	specifically about a kind of pop-up that you might not be as familiar with. It's called an exit
1:21.6	intent. An exit intent pop-up. It's the box that jumps on your screen, the moment that you start to leave
1:28.9	the website. So a lot of traditional pop-ups are like when you first go to the site, this is like the
1:34.1	digital equivalent of the store clerk that's like, hey, before you go, before you leave, like,
1:39.1	here's 10% off. So it's basically a well-timed nudge that can rescue sales, bring people back as long as you design it appropriately and it's not super annoying.
1:49.9	So let's hear today from a caller.
1:51.5	He's got a detailed question about this, like how to set up this exit intent.
	...

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