Ep. 321 - Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 2 May 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= Best Moments: (00:40) Introduction of guest Robby Keller and Dixxon Flannel Company (01:55) Robby's background and journey into marketing (03:35)...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:45.8	We are back for Do This, Not That podcast, presented by Marigold, and we have an awesome guest.
0:46.9	He's actually cool.
0:47.9	I am not cool.
0:48.8	He is cool.
0:49.7	Who do we got?
0:51.1	We got Robbie Keller.
0:54.6	So he's running marketing over a Dixon flannel company.
0:55.7	First of all, they're cool.
0:57.8	You want to buy a cool flannel shirt.
1:01.6	You want to look like you have a clue, unlike me, Dixon Flannel.
1:03.2	You go to the website, I'm telling you it's awesome.
1:05.7	But Robbie, he's running a lot of their marketing stuff over there.
1:11.9	When I say he's cool, I mean, the guy grew up as a skateboarder. I'm like the guy who tried to Ali, couldn't figure it out.
1:17.7	It was a big loser. And he knows all about, he actually went to school for all this fashion stuff.
1:21.9	And now he's crushing it at Dixon Flannel doing all this direct-to-consumer marketing.
1:23.8	Robbie, excited to have you on the podcast, man.
1:28.0	Thanks for having me, Jay. I'm super stoked to be here. And we'll have to get you in a flannel. I think you'd be a little bit cooler in a flannel. I can't argue that. Well,
	...

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