4.8 • 3.3K Ratings
🗓️ 11 October 2025
⏱️ 7 minutes
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You can’t stop every pirate, but you can slow them down—and keep real customers smiling. Today we cover low-cost deterrents, “soft DRM,” and community perks that make stealing less attractive.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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| 0:00.0 | You know that customer reviews can have an enormous impact on your business. And you probably know this as a customer as well. When you go shopping for something, don't you look at the reviews? You might even filter them by star rating. You might see what people like, what they don't like. So if you want to have good reviews, if you want to have great reviews, it really helps to automate your process. And that's something our longtime partner, ShipStation, can help with. |
| 0:21.5 | They can grow with you. |
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| 0:26.7 | features. |
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| 0:31.8 | Upgrade to ShipStation today to get a 60-day free trial at Shipstation.com. |
| 0:35.8 | Just use Code Hustle. |
| 0:36.8 | There's no credit card or contract required. |
| 0:39.4 | You can cancel any time. Shipstation.com code hustle. |
| 0:46.0 | Lemonada. |
| 0:50.8 | Here's an interesting problem. |
| 0:56.6 | What if you're selling a digital product and people are stealing it? |
| 1:00.5 | People are just, you know, Googling or otherwise accessing it. |
| 1:04.4 | There's probably some other forums and such where they're downloading these products, software apps, whatever the case may be, how do you fight this kind of |
| 1:13.1 | piracy without actually making it more difficult for honest people to purchase from you? |
| 1:18.5 | That's what today's callers wondering about. She's kind of walking a tightrope because she's from |
| 1:23.8 | Ireland. She is selling these presets for photographers where she's actually making money. |
| 1:30.3 | But, you know, some people have not been very nice and have posted those products where anybody can go and download and access them. |
| 1:37.2 | And so it's like, how much do you need to pay attention to this? |
| 1:39.8 | You probably shouldn't ignore it entirely. But of course, you want to focus on the fact that, you know, most people are honest and, |
| 1:46.0 | you know, the dishonest ones aren't going to buy from you anyway. |
| 1:48.6 | That's always been my philosophy. |
... |
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