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Lemonada.

Adult coloring isn't just a fad, or maybe it isn't a fad at all, I should say it is clinically

studied evidence-based anxiety relief. You've got wellness apps out there that have breathing

timers, journaling prompts, and yes, coloring screens. What does this have to do with today's

episode? We've got a caller out there, one of our listeners who has been making adult coloring

books, mandela's, in fact, she'll describe them more, and she's been selling them at retail,

but she likes the idea of doing some kind of B2B licensing. Can she license her designs to one of those wellness apps or mental health providers?

This could in fact 10x her revenue in one transaction.

So she's also thinking like, how do I go from being a small vendor, you know, just selling

to consumers to being a content partner.

In short, she needs to think like a media studio.

So let's talk about what that

looks like and hopefully it'll be helpful to somebody else out there as well. How do you license

...