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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 319- Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman?

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 30 April 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ================================================================= Best Moments: (01:21) Dave from Rochester asks about email preheaders and their importance (01:56) What p...

Transcript

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0:00.0

Welcome to Do This, Not That, the podcast for marketers.

0:14.4

You'll walk away from each episode with actionable tips you can test immediately.

0:20.0

You'll hear from the best minds in marketing who will share

0:22.7

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

0:29.9

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

0:40.1

We are back for Ask Us Anything from the Do This, Not That podcast, presented by Marigold.

0:45.6

This is our short episode.

0:46.7

We're all week long.

0:47.2

We get in questions.

0:48.5

We get in work questions.

0:49.8

We get in ridiculous questions.

0:52.1

We try to tackle one of each.

0:53.4

And if you want to submit a question,

0:55.1

you would be the coolest person on earth. All you got to do is go to jschwedelson.com.

1:00.0

There's a button that says podcast, another one that says ask us anything. And that's where we get

1:03.3

our questions. And we love it. So let's do our work question first. We got a question from Dave,

1:09.5

from Rochester, New York. Well, I don't know, is it cold?

1:13.7

Wait a minute. What time of year is it? Oh, no. It's not cold there right now. Better not be. It seems

1:17.4

like it's always cold in Rochester. But anyway, Dave, what is going on? What's on your mind?

1:22.6

Jay, we had a discussion internally about preheaders and migrating to having them be about the offer

1:30.9

as opposed to it saying,

1:32.9

if you're having trouble viewing here,

...

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