Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode where we break down what's going on in business and marketing

and life.

And then we still have our ask us anything later in the week in our big tips episode at the end

of the week.

So what's going on this week? Well, the big thing going on is meta's release of edits.

So meta, they own Instagram, they own Facebook, they own WhatsApp, they own the planet.

They released edits, which is a new standalone app.

And this is an app where you can go on and create content. It doesn't matter if you're

small brand, big brand, whatever. If you haven't messed around with the new app edits, you're missing

out. It's 100% free. I've messed around with this thing. It is pretty awesome to create really good

content to share on not just Instagram. That's what people don't understand about edits.

They think it's only for creating stuff on Instagram, but it's not.

You can create TikTok stuff, YouTube shorts, you name it.

And it is surging in popularity.

It got download over 700,000 times in just the first 48 hours.

And now it's number one on the apps charts overall with well over, I think,

...