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Side Hustle School

Ep. 3186 - Weekend Workshop: Design Disruption in Traditional Markets

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 21 September 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: an astrology calendar for modern times.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: [email protected]

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com

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Transcript

Click on a timestamp to play from that location

0:00.0

business owners are built differently and there's nothing more satisfying than your business keeping up with you.

0:05.8

But of course, sometimes your growth outpaces what you can handle, especially when it comes to shipping.

0:11.1

That's why I'm so grateful to our longtime partner, ShipStation, been helping us out for many years,

0:15.3

been helping out many of our listeners as well. With ShipStation, you can make all your packages

0:19.9

count and save up to 90% off rates on all

0:22.7

major carriers. Basically, if you ship out product, you're going to save money with ShipStation.

0:27.4

I've heard it over and over from our listeners, and that's why I'm happy to partner with them.

0:32.3

Upgrade to shipping software that does more than keep up with your business. Shipstation propels it

0:36.2

forward. Start your 60 day free trial at Shipstation.com code hustle with your business, ShipStation propels it forward. Start your 60-day free trial at

0:38.6

Shipstation.com code hustle. Once again, Shipstation.com code hustle.

0:46.5

Lemonada.

1:00.5

What if the key to disrupting an established market was simply offering better design?

1:05.9

That is exactly what Julie Wilder discovered when she transformed the astrology calendar industry with a modern aesthetic that attracted customers who had never considered buying astrology products before.

1:11.9

And it worked really well. Let's talk about it. Let's talk about how she did it, how it might

1:15.5

work for you with some other market, some other market product service. Welcome to side hustle school.

1:20.4

Chris Gillibow here. This is the weekend workshop segment. It's all about helping you learn the key

1:25.3

steps to a new side hustle one one step or concept per week.

1:29.1

With activities, examples, and more, we're going to use the book side hustle from idea to income in

1:34.8

27 days as our text. That book is available wherever books are sold. And for the first half of the

1:40.8

year, we went through the 27 steps in the book. Now in the second half, we're looking at some more detailed case studies so you can understand how people

1:48.4

apply this framework and how you might apply it for yourself. So let's talk about idea and

1:54.0

discovery for Julie Wilder spent over a decade running an organic restaurant, which was a rewarding

...

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