Ep. 3186 - Weekend Workshop: Design Disruption in Traditional Markets
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 21 September 2025
⏱️ 8 minutes
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Summary
This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: an astrology calendar for modern times.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | business owners are built differently and there's nothing more satisfying than your business keeping up with you. |
| 0:05.8 | But of course, sometimes your growth outpaces what you can handle, especially when it comes to shipping. |
| 0:11.1 | That's why I'm so grateful to our longtime partner, ShipStation, been helping us out for many years, |
| 0:15.3 | been helping out many of our listeners as well. With ShipStation, you can make all your packages |
| 0:19.9 | count and save up to 90% off rates on all |
| 0:22.7 | major carriers. Basically, if you ship out product, you're going to save money with ShipStation. |
| 0:27.4 | I've heard it over and over from our listeners, and that's why I'm happy to partner with them. |
| 0:32.3 | Upgrade to shipping software that does more than keep up with your business. Shipstation propels it |
| 0:36.2 | forward. Start your 60 day free trial at Shipstation.com code hustle with your business, ShipStation propels it forward. Start your 60-day free trial at |
| 0:38.6 | Shipstation.com code hustle. Once again, Shipstation.com code hustle. |
| 0:46.5 | Lemonada. |
| 1:00.5 | What if the key to disrupting an established market was simply offering better design? |
| 1:05.9 | That is exactly what Julie Wilder discovered when she transformed the astrology calendar industry with a modern aesthetic that attracted customers who had never considered buying astrology products before. |
| 1:11.9 | And it worked really well. Let's talk about it. Let's talk about how she did it, how it might |
| 1:15.5 | work for you with some other market, some other market product service. Welcome to side hustle school. |
| 1:20.4 | Chris Gillibow here. This is the weekend workshop segment. It's all about helping you learn the key |
| 1:25.3 | steps to a new side hustle one one step or concept per week. |
| 1:29.1 | With activities, examples, and more, we're going to use the book side hustle from idea to income in |
| 1:34.8 | 27 days as our text. That book is available wherever books are sold. And for the first half of the |
| 1:40.8 | year, we went through the 27 steps in the book. Now in the second half, we're looking at some more detailed case studies so you can understand how people |
| 1:48.4 | apply this framework and how you might apply it for yourself. So let's talk about idea and |
| 1:54.0 | discovery for Julie Wilder spent over a decade running an organic restaurant, which was a rewarding |
... |
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