Ep. 3185 - Q&A: “How can I sell an Amazon-only FBA brand for top dollar?”
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 20 September 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
Trying to sell an Amazon-only FBA brand? In this episode we talk valuation, “channel risk,” and a 90-day tune-up that can add tens of thousands to the sale price of a business.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | business owners are built differently and there's nothing more satisfying than your business keeping up with you. |
| 0:05.8 | But of course, sometimes your growth outpaces what you can handle, especially when it comes to shipping. |
| 0:11.1 | That's why I'm so grateful to our longtime partner, ShipStation, been helping us out for many years, |
| 0:15.3 | been helping out many of our listeners as well. With ShipStation, you can make all your packages |
| 0:19.9 | count and save up to 90% off rates on all |
| 0:22.7 | major carriers. Basically, if you ship out product, you're going to save money with ShipStation. |
| 0:27.4 | I've heard it over and over from our listeners, and that's why I'm happy to partner with them. |
| 0:32.3 | Upgrade to shipping software that does more than keep up with your business. Shipstation propels it |
| 0:36.2 | forward. Start your 60 day free trial at Shipstation.com, Code Hustle. Once again, shipstation.com code hustle. |
| 0:46.5 | Lemonada. |
| 1:10.8 | From time to time over the years, we've talked about fulfilled by Amazon, the program where third-party sellers, such as any individual, any small business, can go on Amazon's sell products and essentially reach Amazon's massive customer base. |
| 1:12.9 | So today we've got an interesting question. |
| 1:15.1 | I don't think we've ever looked at this part of it. |
| 1:19.2 | Someone who has built up an Amazon-only brand. |
| 1:21.2 | Well, they've been selling stuff on Amazon. |
| 1:22.8 | Amazon is their only channel. |
| 1:26.0 | But they have been able to sell quite a bit. I think they're earning $6 to $8,000 a month |
| 1:28.8 | from their side hustle. And they're thinking about selling the business. And they're also worried |
| 1:34.1 | about like, you know, can they actually do this because they are so dependent on one platform? |
| 1:39.3 | So we're going to talk about that. Let's talk about valuation, channel risk. What can we do |
| 1:43.0 | to help this person increase the value of |
| 1:44.8 | their business so they might be able to sell it for even more money? How can you sell an Amazon-only |
... |
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