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Lemonada.

From time to time over the years, we've talked about fulfilled by Amazon, the program where third-party sellers, such as any individual, any small business, can go on Amazon's sell products and essentially reach Amazon's massive customer base.

So today we've got an interesting question.

I don't think we've ever looked at this part of it.

Someone who has built up an Amazon-only brand.

Well, they've been selling stuff on Amazon.

Amazon is their only channel.

But they have been able to sell quite a bit. I think they're earning $6 to $8,000 a month

from their side hustle. And they're thinking about selling the business. And they're also worried

about like, you know, can they actually do this because they are so dependent on one platform?

So we're going to talk about that. Let's talk about valuation, channel risk. What can we do

to help this person increase the value of

their business so they might be able to sell it for even more money? How can you sell an Amazon-only

...