Ep 309: Leveraging Structured Notes To Differentiate A Highly-Leveraged $300M Solo Practice With Anh Tran
Financial Advisor Success
Michael Kitces
4.8 • 696 Ratings
🗓️ 29 November 2022
⏱️ 96 minutes
🧾️ Download transcript
Summary
Anh Tran is the Founder and Managing Partner for SageMint Wealth, a corporate LPL-affiliated RIA based out of California that oversees nearly $325 million for 195 clients. As a solo advisor, Anh differentiated her firm by leveraging the combination of a high-touch point concierge approach to client service with a unique investment management approach using very carefully chosen structured notes to differentiate her portfolio design from other advisors.
Listen in as Anh shares why her firm integrates structured notes into their client portfolios despite the extra time and work that is required to conduct extensive due diligence and analysis beforehand, and how they ladder the structured notes on a rolling quarterly basis so clients can continuously reinvest at then-current rates and features. We also discuss why Anh pivoted to become a CFP from a career as an attorney, why she remains a licensed attorney still, and how she was able to find a community that uplifts her by leveraging study groups while also helping to uplift other minorities in the financial services industry.
For show notes and more visit: https://www.kitces.com/309
Transcript
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| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner, |
| 0:08.4 | speaker and consultant Michael Kitsis to hear stories of how leading financial advisors |
| 0:13.6 | navigated the inevitable challenges that arise on the path to success and get insight from leading |
| 0:19.2 | industry consultants about how to break through to the |
| 0:22.0 | next level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone. |
| 0:29.0 | Welcome to the 309th episode of the Financial Advisor's Success podcast. My guest since day's |
| 0:34.5 | podcast is Anne Tran. Anne is the founder and managing partner for Sage Mint Wealth, a corporate LPL-affiliated |
| 0:40.8 | R-A based in Orange, California, that oversees nearly $325 million for 195 client households. |
| 0:48.3 | What's unique about Ann, though, is how as a solo advisor, she differentiates her firm by leveraging |
| 0:53.0 | the combination of a high-touch |
| 0:54.9 | concierge approach to client service with unique investment management approach through |
| 0:59.3 | the use of very carefully chosen structured notes to differentiate her portfolio design from |
| 1:04.6 | other advisors. |
| 1:06.4 | In this episode, we talk in depth about how even though it is admittedly more time-consuming |
| 1:11.0 | for her firm, Anne conducts extensive due diligence and analysis to integrate structured |
| 1:15.9 | notes in her client portfolios and ladders them on a rolling quarterly basis so that |
| 1:20.2 | clients can continuously reinvest at then current rates and features. |
| 1:24.7 | Why Ann decided to hire not a second advisor to scale her firm, but a full-time |
| 1:28.8 | director of advanced strategies to serve as an internal consultant to identify and outline ways |
| 1:34.5 | to increase client service efficiency, as well as implement new tech to improve those strategies |
| 1:39.6 | over time. And how Ann doesn't implement a service model based on client's assets, but rather segments |
| 1:45.6 | clients based on the complexity of their needs, which then determines how many touch points |
... |
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