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Lemonada

The Lemonada.

From DIY pet tributes to six-figure Etsy shop.

That's our topic today.

That's our story today.

Welcome to Cytuswell School.

Welcome as well to Throwback Thursday.

In this segment, we take a look at someone whose story has evolved since we first featured them. Now, last week we heard from a 3D printing

enthusiast who scaled from making small gifts to crafting high-end home decor for designers and boutique

stores. Today in our latest segment, we'll hear from a maker who turns a small Etsy shop

selling custom pet memorials into a six-figure shop, six figures helping grieving pet owners

honor their companions. So what's happened since? Her name is Ashley. Let's hear a bit about

the genesis of the idea, how she got it going, and then what she has done since our last feature.

Let's pass the mic to her. I'll come back at the end for a quick wrap up.

Hi, I'm Ashley, and I run a custom pet memorial shop that now brings in more than six figures a year.

It started as a small side hustle, something I did for friends who had lost pets, but as the demand

grew, I realized I had tapped into something much bigger than I expected. The idea came from personal

experience. When my childhood dog passed away, I searched for a memorial that felt personal

and unique, but I couldn't find anything that truly honored his personality. So I made my own,

a simple, handcrafted plaque with his name and a charm from his collar. I didn't think much of it

...