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Side Hustle School

Ep. 3071 - TBT: From DIY Pet Tributes to Six-Figure Etsy Shop

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 29 May 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

In this week’s Throwback Thursday segment, we hear from a maker who turned a small Etsy shop selling custom pet memorials into a thriving business. Since their last appearance, they’ve expanded their product line and found new ways to help grieving pet owners honor their companions.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

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Be on the show: SideHustleSchool.com/questions

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Visit Chris's main site: ChrisGuillebeau.com

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Transcript

Click on a timestamp to play from that location

0:00.0

The power of Dell AI with Intel inside is transforming the world of pro sports.

0:05.5

Using real-time analysis to help give teams a winning edge, power your wins at Dell.com slash win.

0:15.7

Lemonada

0:17.9

The Lemonada.

0:29.9

From DIY pet tributes to six-figure Etsy shop.

0:31.8

That's our topic today.

0:32.8

That's our story today.

0:34.2

Welcome to Cytuswell School.

0:36.3

Welcome as well to Throwback Thursday.

0:38.3

In this segment, we take a look at someone whose story has evolved since we first featured them. Now, last week we heard from a 3D printing

0:43.7

enthusiast who scaled from making small gifts to crafting high-end home decor for designers and boutique

0:50.2

stores. Today in our latest segment, we'll hear from a maker who turns a small Etsy shop

0:55.3

selling custom pet memorials into a six-figure shop, six figures helping grieving pet owners

1:01.9

honor their companions. So what's happened since? Her name is Ashley. Let's hear a bit about

1:06.6

the genesis of the idea, how she got it going, and then what she has done since our last feature.

1:12.7

Let's pass the mic to her. I'll come back at the end for a quick wrap up.

1:24.1

Hi, I'm Ashley, and I run a custom pet memorial shop that now brings in more than six figures a year.

1:30.4

It started as a small side hustle, something I did for friends who had lost pets, but as the demand

1:35.1

grew, I realized I had tapped into something much bigger than I expected. The idea came from personal

1:40.2

experience. When my childhood dog passed away, I searched for a memorial that felt personal

1:45.1

and unique, but I couldn't find anything that truly honored his personality. So I made my own,

1:50.7

a simple, handcrafted plaque with his name and a charm from his collar. I didn't think much of it

...

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