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Lemonada

The Lemonada.

Why do struggling businesses keep their doors open?

How do some retail stores, in fact, stay open for years without making a profit?

If you have ever walked past a shop shop like a store that never seems busy,

and you kind of wondered, like, how is it still in business? Well, you're not alone. It's a common experience. And today we're going to unpack it a little bit. Question comes from Adam in

Minneapolis. He is curious about how some of these retail shops, sometimes even in prime

locations, managed to stay open despite low foot traffic or even

reported financial losses. Are they surviving from outside funding, tax advantages,

something else? It could be both those situations or others. Let's break down a couple of

surprising reasons why some businesses keep their doors open even when they aren't making money.

I'm going to give you a couple of resources as well, including a blog that I think is really,

really helpful. So stay tuned for Adam's question and my answer. Life in general can be chaotic,

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