Lemonada.

Weekend Workshop.

Weekend Workshop. Launch before you're ready. Welcome to Sidesstle School. My name's Chris

Gillebeau. This segment is all about helping you learn the key steps to a new side hustle in 2025,

one step or concept per week. It includes activities, examples, and more. And of course,

it's all free. We're using the book Side Hustle from Idea to Income in 27 days. That's my book.

I wrote it, but you can have access to it too. It's available at whatever books are sold.

And even if you don't have a copy, I'm taking you through those key steps along with listener stories throughout the year. Today's episode comes from day 17, which is all about publishing your

offer. And as I titled it, launch before you're ready. Morning objective today is to learn why and how

to launch your business before everything

feels perfect. And basically, if you're waiting for it to be perfect, you're never going to launch.

So inevitably, you will launch before you're ready. But you might be able to do it much sooner than

you think. A lot of people get stuck in endless preparation. They're just waiting for everything

to be exactly as they hope

before they begin. And obviously, since that's not possible, you want to get a few things right

and then just move forward because then you can adjust from there. Now, the story or the example,

comes from Steven Peterson. He is a software developer who spotted a problem. He was living in San

Francisco. He was commuting, and he noticed that San Francisco

Bay Area commuters, of which there are many, and they are tech savvy, they had no easy way

to check traffic and transit updates in one place. So when Apple announced their first iPhone app

store, this goes back a while, Stephen had just two weeks to submit something if he wanted to

be included

...