Ep. 3031 - Q&A: “How do I create and sell a premium online course?”
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 19 April 2025
⏱️ 5 minutes
🧾️ Download transcript
Summary
In today’s episode, we explore how to create a standout premium online course. Learn how to structure it, position it for a high price point, and stand out in a competitive market.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | Lemonada. How can you create and sell a premium online course? Welcome to side hustle school. Chris |
| 0:16.2 | Gallivow, your host here. Online courses have become one of the most popular ways for professionals to share |
| 0:21.8 | their expertise. It's also a great side hustle. But standing out in a crowded market takes careful |
| 0:27.1 | planning. You need to think about how are you going to position this. How are you going to sell it? |
| 0:30.5 | Who are the ideal customers? How will you reach them? Lots of stuff to consider. So today's question |
| 0:35.2 | comes from Kevin. He's a leadership coach. He wants to create a |
| 0:38.8 | premium online course. And what does premium mean? I guess in this case, it just means like a high |
| 0:43.9 | level of investment. Like it's not a $50 course or a $10 course. It's probably several hundred |
| 0:48.5 | dollars at minimum. So how can you do that? How can you make sure your course is successful? How do |
| 0:52.7 | you structure it for maximum value? What are some strategies to position it as a must have resource so that potential |
| 0:58.8 | clients or customers see it and are like, wow, I need that. Like even though this costs |
| 1:03.3 | several hundred dollars or more, I need this information, this knowledge, the transformation |
| 1:08.1 | that's going to occur as a result of me taking this course, |
| 1:11.8 | and we'll get into that in my answer. |
| 1:13.1 | How do you create and sell such a course? |
| 1:15.9 | Detailed question in my answer right after this. |
| 1:25.6 | Hey, Chris, this is Kevin. |
| 1:31.1 | I've been working as a professional and leadership coaching for several years, |
| 1:37.4 | and I want to take my expertise to a broader audience by creating a premium online course. I'm not sure how to structure it, though, or what makes an online course stand out when there are so many |
| 1:42.4 | already out there. How do I create something that |
| 1:45.2 | feels worth the price point? And what's the best way to position it as a valuable resource in a |
| 1:49.8 | crowded market? All right, the way that you create something that feels worth it at the high |
... |
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