meta_pixel
Tapesearch Logo
Log in
Financial Advisor Success

Ep 298: Navigating The Evolution From Broker-Dealer To RIA Platform Leadership With Carolyn Armitage

Financial Advisor Success

Michael Kitces

News, Business, Entrepreneurship, Business News

4.8696 Ratings

🗓️ 13 September 2022

⏱️ 89 minutes

🧾️ Download transcript

Summary

Carolyn Armitage is the President of Thrivent Advisor Network, an RIA platform that offers partnership and affiliate models for financial advisors and that oversees $6.5 billion in assets managed by over 20 affiliated independent advisories. She joins the show today to share how her experience developing strategies for broker-dealers to transition to advisory models has given her a unique perspective on the industry’s ongoing evolution from brokerage to RIA platforms.

Listen in as Carolyn shares how she rose through the corporate ranks in the financial services industry and made her mark by becoming an established executor for major broker-dealers that wanted to add advisory models. You'll learn how she built a new training and development platform in just three short years, why that platform was eventually disbanded for being too successful, and how Carolyn faced head-on the challenges that arose as she was building new kinds of advisory platforms within firms that were often resistant to change.

For show notes and more visit: https://www.kitces.com/298

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

0:06.8

financial planner, speaker, and consultant Michael Kitsas to hear stories of how leading financial

0:12.6

advisors navigated the inevitable challenges that arise on the path to success and get

0:17.7

insight from leading industry consultants about how to break through to the next

0:21.8

level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

0:28.6

Welcome to the 298th episode of the Financial Advisor's Success podcast. My guest on today's

0:34.1

podcast is Carolyn Armadage. Carolyn is the president of Thriven Advisor Network, an RAA platform that offers partnership

0:40.2

and affiliate models for financial advisors and oversees $6.5 billion in assets and management

0:45.1

for over 20 affiliated independent advisor businesses.

0:48.6

What's unique about Carolyn, though, is how she quickly rose through the corporate ranks

0:52.4

in the financial services industry to

0:54.1

leadership positions at several major broker dealers, where she developed and implemented strategies

0:58.5

that facilitated their transition from brokerage to advisory models, giving her a unique

1:03.7

firsthand perspective over the past several decades of the industry's ongoing evolution from

1:08.0

brokerage to RIA. In this episode, we talk in depth about how Carolyn

1:12.9

grew her career to become a leader in the financial service industry and made her mark by

1:16.6

becoming an established executor for major broker dealers that wanted to shift from solely commission

1:21.5

based to historical models and ad advisory offerings. The past that Carolyn navigated at companies

1:27.0

like HD Vest and financial networks

1:28.8

to improve upon or outright established new advisory platforms within their existing brokerage

1:33.7

businesses. And how in three short years Carolyn built a new training and development program for

1:38.2

LPL's largest advisors, helping them recruit and retain advisors themselves, create better compensation

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Michael Kitces, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Michael Kitces and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.