Hey, hey, VA fam. We are back with another episode of Brown Ambition ambition as ever sending lots of love and endless

be a fan virtual hugs to our beloved tiffany um i am excited about today's show i have to say this

has been a work in progress i had to sort of do a little convincing to get our guest on the show

today as you guys know our girl tiffany is still healing and we love that. But I don't know,

can we call you Tiffany's kind of stand in? I feel like if I couldn't get Tiffany, I was going to

go to the Aliche family and get somebody, you know? So I think I got a good one, y'all.

Today we are joined by the one and only fabulous Tracy

Alicia, who you guys may know Tiffany has talked about her as her publicist for the last couple of

years. Yeah. So if you want to know the PR brains behind the GetGo with Money Press campaign and all

that good stuff, Tracy is here. I am so excited to talk to her. Before I do, she is not just

Tiffany's sister, y'all, okay? She is the founder and CEO of her very own PR consulting firm

called Tracy Aliche Consulting. So she has a really interesting career. Y'all know I'm all about

career trajectories and career strategy and going in a bunch of different

directions over the course of your career. And Tracy is no exception. She started out with an

educational background in finance. She has an MBA because of course the Aliche's all have

MBAs, right? You guys are like hella educated. An MBA in marketing. And she actually began as a financial

analyst before she transitioned

to a career as a fashion buyer for major retailers. She loves fashion, spotting trends,

and realized with all of those skills, she actually could become something called an image consultant.

So she actually worked as an image consultant for some high profile clients.

As that styling roster grew, they actually, her client started asking Tracy to help them

curate their media relations strategy as well. And so that is how Tracy Aliche consulting was born.

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