places like America, the UK where our cattle herds have been declining for three decades.

There's been no global warming whatsoever caused by our cow populations, okay?

So farmers, as you quite rarely said can be net zero they can produce meat and other forms of food

And by the way they treat the land they can absorb as much carbon as they give off and therefore they're neutral.

No other sector can be carbon neutral or net zero without farming's help.

Welcome to Living 4D with Paul Chet.

Today's guest is award-winning author Jane Reese Buxton.

Jane is the author of four books, two fiction and two non-fiction. Her latest book, The Great Plant-based Con, was the winner of

the award for Best Investigative Food Writing by the Guild of Food Writers in 2023, and is the topic of today's conversation with Paul.

A big thank you to our Premier sponsors by Optimizers, Palio Valley and Organify.

We could not produce this podcast without their support. All the sponsors offer special discounts for

our listeners so please check the show notes page at check institute.com forward slash podcast for links and

details or just keep listening to this episode for the featured products and

offers. Hello everybody welcome to Living Forward D with Paul Check. Today we're going to have a conversation that I think is very important. It's been talked about a fair bit but never enough.

And the title of our podcast today is vegan, question mark, vegetarian, question mark. Now, many intelligent people that I know, people I really trust, over the span of multiple

years actually, sorry I'm admitting how slow I am here, said Paul, after reading my stuff and

studying my work and listening to my series I did with Matt Walden called the Honest Vegetarian, kept emailing me and texting me and calling me, say,

Paul, you really got to get Jane Buxton on your podcast and you got to read her book the great plant-based con.

So I looked into Jane, I listened to a podcast or two with her.

I got a hold of the book, read through it,

and thought, well, you're there right. So today's your lucky day, Jane is here. As I said,

her great, the book The Great Plant-based Con is an impressive work of investigative journalism, and we will explore many of the key issues she reveals in the book and more today.

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