We complain about the fact that our employees aren't as intuitive as we are.

We're just so intuitive.

We have this leadership intuition.

We just ticked bullshit.

You don't.

You're the only one that sees the movie.

If the employees don't see the movie you see,

how can they possibly get that information to trickle down to them?

Welcome to the Second in Command Podcast, produced by the

C.O. Alliance and brought to you by its founder, Cameron Herald. In the

second in command podcast, we talked a top COOs who share the insights, strategies and tactics that made them the chief behind the chief.

And now here's your host, Cameron Herald.

It's crucial to recognize that every business has a culture even if you believe you don't.

In fact, claiming to have no culture is in itself, a reflection of your company's culture.

Imagine culture as a painted picture.

As the CEO, you hold the brush, looking into your crystal ball,

and envisioning what your company will look and feel like in its finished state three years from now.

It encompasses every aspect of your organization, shaping its identity, and guiding its direction.

Today I'll share my thoughts on creating this painted picture of your company's future.

I'll guide you through the process of visualizing what you want your company to become in three

years and more importantly how to effectively communicate and share that vision with your

team. By doing so, you empower them to actively contribute to turning that vision into reality.

...