Culture is by design and you can systemize that.

Step one is deciding what you're looking for

and then teaching everyone to do it the same way

and making it very systemized.

People don't fail, systems fail.

Put the interview systems in place and you succeed.

Welcome to the Second in Command Podcast, produced by the

C.O. Alliance and brought to you by its founder, Cameron Herald.

In the Second in Command Podcast, we talked to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.

And now here's your host, Cameron Herald. Harold.

As an entrepreneur, your aim is to build a thriving business focused on growth and a culture that fully aligns with this vision.

One crucial question arises, how can you attract and retain the right people to make this goal

a reality?

In this episode I'll share insights on cultivating your culture and assembling the perfect

team.

Interestingly, many of the lessons I learned about recruiting were acquired during memorable moments spent with my grandfather in a duck blind.

I'll reveal how those experiences shaped my understanding of finding the right individuals who share our values and contribute to our business's success.

Moreover, we'll explore the essential behavioral traits that contribute to a thriving business environment,

from tenacity and leadership to introspection and interdependence,

I'll delve into each characteristic and explain how they play a pivotal role in driving sustainable growth.

Join me to uncover the secrets of building a business designed for growth and creating a culture that fosters success.

Let's get started.

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