Ep.29 Love It Or Lose It: Managing A Startup With Founder Josephine Philips
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 901 Ratings
🗓️ 20 February 2023
⏱️ 58 minutes
🧾️ Download transcript
Summary
Josephine Phillips is the 24 year old visionary behind the Sojo app, the online platform on a mission to make clothing alterations and repairs mainstream. Founded to shape a more sustainable fashion future and dubbed by Vogue as the ‘deliveroo of clothing repairs’, Sojo connects buyers of pre-loved clothes with local seamstresses who can tailor the garments to fit. The app not only extends the lifespan of our clothes but allows us to fall in love with them all over again and has already been integrated by several brands including Ganni and Hurr.
Sitting within the Gen Z category herself, Josephine is startlingly aware of her eco-conscious yet convenience-obsessed generation and her aim is to shift the mindset within this space, making sustainable choices more accessible for the masses. Having recently raised over $2.4 million in pre-seed funding invested by the likes of the Founder of Depop, Pangaia’s former COO, the president of menswear at Tom Ford and myself, this is just the beginning for Sojo, and the start of Josephine Phillips becoming a force of her generation within the sustainable fashion space.
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Transcript
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| 0:00.0 | It's the first customer of the day. |
| 0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
| 0:07.0 | Business is a numbers game and sum up has the tools you need to stay ahead. |
| 0:12.0 | With tap to pay, you can accept contactless payments using just your smartphone. |
| 0:17.0 | And with our free business account, you can manage all things money with zero hassle all in one place. |
| 0:24.4 | Make it count with SumUp. Download the app or find out more at sumup.com.uk. |
| 0:32.3 | Actually creating clothing that fits you well is such a crucial part. |
| 0:36.8 | We have a culture where people have something that fits them really, really well, |
| 0:39.3 | and then you wear it over and over again. |
| 0:40.3 | It's comfortable, you love it. All your clothes should be that way. |
| 0:43.3 | I was really excited to start with solving the problem. |
| 0:46.3 | By the time that I had sort of the idea for Sojo during uni, I started the day after. |
| 0:50.3 | Every single one, every single one, every single one is a shit show. So I really was like, |
| 0:57.0 | I have no idea what I'm doing and this is not going well and didn't really know how to hire, |
| 1:00.4 | hadn't done it before. It's so emotionally taxing. It was really just like nothing like I'd prepared |
| 1:07.6 | for. Well, this is where we'll maybe get a bit truthful. |
| 1:11.9 | Welcome back to working hard, hardly working. |
| 1:25.1 | Today we've got an episode which is kind of just like a big old therapy chat about entrepreneurship. We've got the whole story of Josephine Phillips, who is an icon. |
| 1:33.4 | She's currently building this amazing business that I really, really, really, really, really, |
| 1:38.5 | really think could reframe the whole fashion industry. And I also want it to primarily because |
| 1:42.5 | I would like the product for myself at every stage |
| 1:44.9 | of my shopping journey anywhere. But I absolutely love this conversation because it's just like an |
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