Usually when you're hiring a second in command, it's about the 30 employee mark.

It's in that 30 to 100 stage that you tend to hire the real second in command

because you don't have enough time to grow your people.

You don't have enough time to recruit other great people. You don't have a lot enough time to do any deep dives into business areas to see what's happening or test your hypotheses. You don't have enough time to work in your areas of unique ability so that's really

when you need the real COO. Prior to that you need an executive assistant.

Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to

you by its founder Cameron Herald. In the Second in command podcast we talked to top

COOs who share the insights, strategies and tactics that made them the chief

behind the chief. And now here's your host, Cameron Herald.

Today we have a recast of a discussion between myself and the insightful Bobby Richards.

We dive into an often overlooked aspect of the myself and the insightful Bobby Richards.

We dive into an often overlooked aspect of the business world, the multifaceted role of a chief

operations officer, COOO.

Join us as we unravel the mysteries surrounding this crucial position that many people may not fully grasp.

Our conversation explores the unique responsibilities shouldered by a COO,

acting as the driving force behind tasks and elements that CEOs may find challenging or less interested in.

Together, Bobby and I shed light on the pivotal moment in a company's growth journey, specifically when it reaches the

30, 100 employee range.

It is at this juncture that the presence of a C.O.O. becomes indispensable for maintaining

efficient day-to-day operations.

You'll gain valuable insights as I share my expertise, highlighting the critical considerations

involved in the C.O. hiring process. From introspective CEO evaluations to aligning a

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