EP 285 — Gunnila and Erik Blomberg: Eleiko: Real Strength
Spirit Gym with Paul Chek
Paul Chek
4.8 • 1K Ratings
🗓️ 19 March 2024
⏱️ 91 minutes
🧾️ Download transcript
Summary
If you have ever watched any of Paul’s exercise videos on his YouTube channel, you’ve seen him using equipment made by Eleiko, one of the most successful family-owned companies in the world based in Sweden.
Paul’s love of Eleiko runs far deeper than merely being a serious fan of their equipment and gear as you’ll discover in this week’s Living 4D conversation/reunion with Gunnila and Erik Blomberg, the mainstays behind this internationally renowned company.
The Blombergs share the deep respect and affection they have for Paul and the CHEK Institute and how Gunnila helped bring CHEK principles and How to Eat, Move and Be Healthy to an international audience hungering for it.
Learn more about Eleiko — their array of equipment, educational offerings and success stories — on their website.
Timestamps
- The origins of Eleiko started with waffle irons. (4:12)
- Paul’s role in keeping Eleiko focused on functional training, not machines. (13:30)
- What strength means to Gunnila and Erik. (22:44)
- Performance, learning and kindness. (27:20)
- Myths about kids training with weights. (31:23)
- Teaching true health versus selling unhealthy products. (40:55)
- Does the typical exercise routine start with a machine or free weights? (52:58)
- How Gunnila was so instrumental to Paul’s work with How to Eat, Move and Be Healthy. (58:32)
- Passing the torch to the next generation. (1:05:38)
- Navigating the challenges and growth before, during and after the COVID pandemic. (1:12:30)
- Gunnila is a cool grandmother. (1:22:46)
Resources
- The Family Business Network
- Watch Gunnila describe how lifting makes her feel complete on YouTube
Thanks to our awesome sponsors:
Paleovalley
BiOptimizers US and BiOptimizers UK PAUL10
Organifi CHEK20
CHEK Institute Free Squat Assessment
Tarot For Soul Guidance online workshop
We may earn commissions from qualifying purchases using affiliate links.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | He was a wise man and I think he was. He was very people driven. His whole leadership was really focused on people. |
| 0:07.0 | He talked pretty much every time about putting the human being at the center. |
| 0:12.0 | Very often he made decisions that were not commercially, |
| 0:15.5 | you know, beneficial always, but it was the right thing to do for the people involved. |
| 0:21.9 | And that is probably one of the biggest lessons I've taken on. |
| 0:24.9 | And I've made similar decisions actually during my time |
| 0:27.3 | when I've thought of how he would have acted and walked away from businesses or where there was a clear financial loss but it was actually |
| 0:37.5 | the right thing to do and what's interesting with that is that it you know pretty much always come comes back to you in the future in a good way |
| 0:47.1 | Welcome to Living 4D with Paul Check |
| 0:49.7 | Today's guests are Gunilla and Eric Blomberg from Aleko, a family-owned and Swedish-based company |
| 0:56.4 | offering some of the best strength training equipment in the world. |
| 1:00.0 | Gunilla is the owner of Aleko, together with her four children, Ricard, Eric, Hans and Madeline, |
| 1:05.9 | and she has been involved at a board level for many years. |
| 1:09.2 | Eric has been the CEO of Aleko for more than 12 years. |
| 1:12.6 | Paul has known the Blomberg's for over two decades |
| 1:15.6 | and has been a frequent presenter at the Aleko Training |
| 1:18.8 | and Educational Center in Halmstad, Sweden. |
| 1:21.6 | Gunilla was instrumental in bringing the Czech Institute courses to the Nordic region, |
| 1:25.9 | as well as translating and publishing Paul's book |
| 1:28.6 | How to Eat Move and Be Healthy into Swedish. |
| 1:31.0 | A big thank you to our Premier sponsors by Optimizers, Organify and Paleo Valley. |
| 1:36.1 | Their support is essential in producing this podcast and we hope you will show your support |
... |
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