We've made so many mistakes and we've also had so many successes.

So a lot of the changes, we've changed our actual model in itself,

but then from franchising, creating that culture both internal and I know a lot of people

had to do it during COVID, but create a remote culture where people just aren't with you all the time.

That's a very complex thing to do that I would still take any tips if you have tips on that,

but we definitely try to intentionally work towards, we have all, you know, you have

a lot, but we definitely try to intentionally work towards. We have all locations throughout and some of them can have one or two locations and then others have like our Nashville locations have five within each other.

They're able to create a team environment but from the franchise or trying to create that culture has definitely been a challenge but one thing that I think we're getting a lot better at as we continue to grow. Welcome to the Second in Command Podcast, produced by the COOO Alliance and brought to you by its founder, Cameron Herald.

In the second in command podcast, we talked to top COOs who share the insights,

strategies and tactics that made them the chief behind the chief.

And now here's your host, Cameron Herald.

All right, you're going to love this interview with Karen from Iron Tribe Fitness.

I don't think we've had very many franchisors on the podcast, and this was a really, really

interesting episode where they get into some of the

idiosyncrasies of being a franchise or how to service franchise partners, whether franchise partners

are really your customers or whether they're the mutual customers or

customers talking about the growth of the organization.

They also have nine corporate locations, 29 total locations.

She's been with the company since very, very early on.

It was actually a customer. So she talks about her growth coming into the

organization, being present to the organization for 11 years, and a lot of the things that even

hit them during COVID when imagine being in an industry where you're completely shut down and you have to pivot and try to figure out how do you save all of your customers and franchise partners through something like COVID when you're not even allowed to stay open.

...