Ep. 267- What's Up THIS WEEK:🧊Super Bowl IDEA to TRY!👏 Subject Line TESTS!🫠Taylor Swift Prop Bets Super Bowl?💰

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 4 February 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun. ================================================================= Best Moments: (00:56) Super Bowl advertising costs ...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:46.0	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:50.4	This is our super short episode of break down what's going on in business and marketing and life.
1:11.5	And then we still have our short ask us anything in our big tips episode at the end of the week, too. So what's going on? Well, guess what? It's the Super Bowl, which is a big deal for marketing and advertising. And there's actually stuff that you can do to kind of take advantage of the Super Bowl. But before we get to that, let's break down what's going on with all these crazy ads. So if you have $8 million sitting around, well, that's great, because you can buy a 30 second ad because that is how much it's going to cost this year to run a
1:16.9	30 second ad. And all the ads come out early. And we've seen them all. And I think that the ad that's
1:22.6	going to stand out the most is the one from Hymns and Hers. That's that direct-to-consumer telehealth brand.
1:29.7	And they have one of those obesity medications that is sort of a competitor to OZempec and
1:36.1	Wagovi. It's a little bit of a different drug makeup, if you will. But their ad is really
1:43.3	going right after obesity. and it's the hot topic
1:46.6	across the entire country.
1:48.0	So I think that ad is probably going to be the one that stands out the most of people.
1:52.6	Now, the other interesting thing about all the ads is that on YouTube, which I encourage
1:58.3	anybody in marketing to do, YouTube has something called ad blitz.
2:02.2	You can go to YouTube.com slash ad blitz, AD, B-L-I-T-Z, and you can see every single Super Bowl
2:10.4	ad that's going to be run.
2:12.7	And it's super interesting.
2:14.2	I mean, you literally have the best minds in all of marketing, the most creative minds
2:18.5	in marketing, putting all their energy behind the Super Bowl ads.
	...

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