Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for D This, Not That podcast, presented by Marigold, and we have a tremendous

guest today.

Why do I say that?

So who's here?

We have Ian Dewar, who is the senior director of global strategy at anthropology.

I love anthropology.

Anthropology is in my mall.

You walk in there and you just feel good. You're like, wow, I'm having a bad day, but I'm here and I feel great. They have one of

the most fiercely loyal customer bases in all of retail. People actually really care about their

brand. They really care about their connection with the brand. And we're going to talk about the customer and customer feedback. And what Ian does over there,

he's the global leader of a team that oversees and executes customer strategy, including loyalty

and analytics and customer insights for North America, Canada and Europe for anthropology, for

anthropology, for anthropology, weddings. I mean, the guy's got a lot going on. And we're going to dig into all of it. Ian, welcome to the show. Jay, thank you very much

for having me. Appreciate it. Awesome. I should have put on, like, anthropology clothing. We have a lot

in my house, actually. So first question, though, do you have a candle? Does your house always smell good? I mean, is that a thing? I do. I do have a candle. In fact,

I have a, like, I have a seasonal candle. It's very pine Christmas scented. So it, I love it.

I need to get a new one. Actually, I almost burned through it. I have a home office. I also have a cat.

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