Ep. 266- How YOUR B2B & B2C Brand Can Leverage SUPER BOWL NOW!🏈🏈🏈QUICK Marketing Tips to use THIS WEEK! Jay’s SCOOP

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 31 January 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event. ================================================================= Best Moments: (00:40) Introduction to leveraging the Super Bowl for marketing (01...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:45.2	We are back for Do This, Not That podcast, presented by Marigold, and we're talking about the Super Bowl.
0:46.0	Now, I just lost probably 70% of you.
0:48.9	You're like, oh, I don't care.
0:50.2	I'm a business to business marketer.
0:52.3	I market in this regulated, boring industry. The Super Bowl is irrelevant to me, or I'm a consumer marketer marketer. I market in this regulated, boring industry.
0:54.6	The Super Bowl is irrelevant to me.
0:56.2	Or I'm a consumer marketer, and I don't have $10 million to run a 30-second Super Bowl ad.
1:01.0	Who cares about the Super Bowl?
1:02.5	And that's where you're wrong.
1:04.1	I'm going to share with you some super tactical things that you can do the week leading into the Super Bowl
1:09.7	that will actually drive massive changes to
1:12.5	your engagement and your performance and your marketing. And why does it work and why does it matter?
1:17.2	Right? Because we need to think about always what is in the minds of the people that we're marketing
1:22.9	to. And the Super Bowl is almost like a giant national holiday at this point.
1:27.7	It doesn't matter if you like football.
1:29.7	That's irrelevant.
1:30.8	It doesn't matter if you like the teams that are playing.
	...

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