Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast presented by Marigold, and I'm going to make some people angry at me today, but that's okay.

We're going to talk about work-life balance, why I think it's kind of a myth, and then what are the specific tactics, whether you're a business marketer or consumer

marketer, that you should be doing on the weekends, that maybe you're not doing, and really

how this is all changed in the last year or so in terms of what it is that we are consuming,

business information, consumer offers on the weekends now.

But first, let's talk about why a work-life balance is a little

bit of a myth. When you leave work on Friday, do you not think about work again until Monday

morning? I do. On the weekends, do you consume no content related to your job?

I do.

When you leave work at 5 p.m., do you not think about anything work-related until 9am the next day?

I do.

And, you know, a lot of other people do too.

And, you know, your work-life balance is not something that you achieve, in my opinion, daily.

It's not something you just accomplish on the weekends or at night.

Your work-life balance is something that you look at in totality over your entire life, right?

Are you able to make sure that you made time for your friends and your family and the things that you cared about?

And you made sure that's a priority in your life.

...