5 • 715 Ratings
🗓️ 24 January 2025
⏱️ 19 minutes
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0:00.0 | Welcome to Do This, Not That, the podcast for marketers. |
0:14.4 | You'll walk away from each episode with actionable tips you can test immediately. |
0:20.0 | You'll hear from the best minds in marketing who will share |
0:22.7 | tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos |
0:29.9 | that is our everyday. I'm Jay Schwettleson. Let's do this, not that. |
0:45.3 | We are here for Do This, Not That podcast, presented by Marigold, and we have a really cool human being here. |
0:46.9 | Yay. |
0:47.6 | Who do we got? |
0:48.3 | We got Taylor Rafa. |
0:50.3 | Now, Taylor is the mass email team lead at Sem Rush. |
0:54.9 | Before I tell you about Taylor, if you don't know what Sem Rush is, you literally might be living under a rock. |
0:59.3 | I mean, they have over 10 million marketers that use them. |
1:02.4 | Over 30% of Fortune 500 use them for everything from competitive research to make sure your digital presence is everywhere. |
1:10.5 | And it's all Taylor's fault. |
1:11.5 | She's the one press and send on all those emails, |
1:13.4 | making sure that you're finding out everything. |
1:15.3 | But she's not just an incredible email marketer. |
1:18.8 | She also has a certification from the International Consortium on Agile. |
1:24.6 | Ooh, I'm going to learn all about this. |
1:26.9 | And that's all about getting your team to work better together and to work in these |
1:33.0 | small steps and adapt quickly and all this stuff. |
1:35.7 | We're going to learn what it means to be agile, to do agile leadership. |
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