Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from the Do This, Not That podcast presented by Marigold.

This is our super short episode.

We're all week long, we get in work questions, and we get in ridiculous questions, and we try to tackle one of each and if you want to submit a

question it's really easy you go to jshwedelson.com there's a button that says podcast another one

that says ask us anything and we love getting questions so let's jump right into it let's do the

work question first we got a question in from briana from austin texas all right brianna what do you

got jay we're having a lot of internal debates we're Brianna from Austin, Texas. All right, Brianna, what do you got?

Jay, we're having a lot of internal debates

where nobody agrees on why and how people are using our products.

How can we get more input from our customers and prospects

that can guide our plans? Love this question because there's been a big change

in how we can get a lot of information

from our customers and our prospects,

and it has to do with AI,

and everybody could do this.

It's super easy.

So first off,

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