Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This, Not That podcast presented by Marigold.

There's our super short episode of a breakdown what's going on this week and in business and

marketing and life.

And then we still have our Ask Us Anything episode later in the week

and our big tips episode at the end of the week.

So what's going on this week?

Well, first, I want to mention how devastating it is to see everything going on in California.

To watch people lose their homes that they've been in for so many years is crushing. My heart goes out

to them and it is beyond inspiring to see everyone rally together. And from a marketing perspective,

there is something that we really need to consider. First of, nobody should be trying to capitalize

on this tragedy. If you're doing that, you just stink trying to capitalize on this tragedy.

If you're doing that, you just stink and you're a horrible person.

But beyond that, you really want to make sure in any situation where really all of us are rallying together when there's something really horrible that takes place, you want to read the room. And something my own company did this week that actually was a mistake was that we didn't do a

good job of quote unquote reading the room. And what do I mean by that? So on one of our social accounts,

one of our team members posted a meme. It was a meme of a cartoon character that was on fire. And it was about how, you know,

marketers are running around crazy to start the year off. And it was this image of a cartoon character

that had flames coming off of them. And, you know, in any other time, this would be nothing,

...