Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast, presented by Marigold.

And today I want to dig into the right offers to send out now as compared to other times

of the year.

One of the mistakes that we make,

whether you're a business marketer or a consumer marketer,

we just take,

oh,

we want to promote this thing,

let's get it out the door.

But at different moments of the year,

we're interested in different things.

If I told you,

you have to attend three webinars next week,

you'd be like,

you throw up. Like,

who wants to do that? It's the start of the year. I'm trying to get myself going, right? Because

that's not where your mind is. If I try to promote you a super expensive consumer product,

...