Ep. 253-MY PATH! CRO of Vox Media: 400M Followers & 36M Monthly Podcast Downloads🫨 Geoff Schiller: Chief Revenue Officer [NEW SERIES: My Path: How they got here and YOU CAN TOO!]

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 10 January 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In a compelling new installment of Do This, Not That, Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller, Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration. ================================================================= Key Discussion Points: (00:40) Launch of the "My Path" series by Jay Schwedelson (02:23) Geoff Schiller details his current role and initiatives at...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will
0:22.5	share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for Do This, Not That, presented by Marrivol.
0:44.0	And today, we're launching a new series.
0:47.0	It is called My Path.
0:48.5	It's all about how people that are successful in sales and marketing, how do they get to where they are?
0:54.2	Because nobody really starts out and ends up in the place they think they're going to wind up and do and all this stuff.
0:59.7	And there is nobody better to start this series with than the guests that we have today.
1:04.7	So we got Jeff Schiller.
1:06.4	Who's Jeff Schiller?
1:07.3	Well, maybe you know.
1:08.2	He's the chief revenue officer at Vox Media. Now, you got to be
1:12.4	living under a rock if you don't know Vox. I mean, they have 132 million people that they reach on
1:16.9	their platform. They have 400 million social media flowers like they have New York Magazine and the
1:22.6	Verge and the Cut and their podcast network gets over 36 million monthly downloads, which is just crazy.
1:29.3	And Jeff is the chief revenue officer.
1:31.8	It's all his fault.
1:33.5	So Jeff, welcome to the podcast.
1:36.5	Jay, so happy to be here.
	...

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