Welcome to Second and Command, brought to you by C.O. Alliance, where top-level COO

share the insights, tactics, and strategies that made them the chief behind the chief.

And now here's your host, Cameron Herald. Michael Byrne is the CEO at Nested Naturals which is a Vancouver-based company that pioneers transparency in the health supplement industry.

As an expert in e-commerce logistics, Michael's obsessed with logic, efficiency, and understanding the why behind human behavior.

Michael sees time is our most valuable resource and therefore leads with efficiency.

Time management, cost analysis and productivity are his natural modes of thought.

He uses these strategies and more to develop excellent

training programs and manage multiple online platforms and manage inventory in a way that anticipates

growth and leads to higher profit margins. Michael's found his true calling as the head of

operations with Nested Naturals and is here today with the C. O.

Alliance podcast, second-in-command podcast, to share the keys to his

success. He's also a member of the COL Alliance. So Michael, welcome.

Yeah, thank you. Welcome. Right back to you.

Why don't you give us a bit of your background. Tell us your story as to how you ended up where you are today.

As you stated, I've always been very curious about the why behind behavior, how we function.

That led me into studying psychology. I did a psychology with a neuroscience focus.

More psychology I did, the more I realized

the brain is behind a lot of the behavior.

I know I wanted to study that,

but I took a couple months working

with a health authority and worked with a group that focuses in schizophrenia.

And that was eye-opening. What that work actually looks like.

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