Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for D This, Not That podcast presented by Marigold.

And this is part of our new series, My Path, where we have super big people that come on the show that really share with us how they got to where they are because it's never a straight line especially in the world of marketing and it's always exciting to hear that so

who do we got we got a big dude ryan alfred's here now you probably know him from his podcast right

about now which is the number one marketing and business podcast for that matter on the apple charts

and how did i find ryan his show? This is real.

When I started getting the podcast about two years ago, I'm like, all right, well, who's number

one? And I went to the top of the charts. And I see this dude, Ryan. I'm like, well, what's his deal?

And I went deep on his podcast. I'm like, crap, I'm never going to be able to do what this guy's doing. And I was super impressed.

And he comes from this agency background, but he wasn't just some big wig at an agency.

Yeah, he worked on all these big accounts, all this stuff.

He worked his tail off way up the food chain.

And he has all this cool stuff that he tried to do, some work, some didn't.

But now he's crushing it in the world of

podcasting. He has an agency. He is just an interesting guy. So Ryan, welcome to the show, man.

Hey, Jay, I appreciate that setup. I mean, I think it's, it truly is as varied as it sounds.

And the journey has been a roller coaster, but it's all been worth it to have anyone at your level say anything positive about me.

So I take that really seriously.

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