Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from the Do This, Not That podcast.

This is our short episode where all week long, we get in work questions and we get in

really ridiculous questions and we try to tackle one of each.

And if you want to submit a question, you just go to jschwellson.com

and there's a button that says podcast. Another one that says ask us anything. Please send us

questions because we love it. All right, we got a question in. Let's do the work one first.

We got a question from Rachel, from Savannah, Georgia. I've been there. The tagline for

Savannah is, I believe it's America's most haunted city,

which is totally ridiculous. I don't even know how people watch these shows about ghosts.

The whole thing is, come on. You probably have a rat in your attic, and that's what you hear.

And maybe you need to go to the eye doctor and

you're seeing fuzzy things walking around get out of here with this haunted nonsense anyway

Savannah what not Savannah your name is rachel i'm so confused what is your question rachel

jay we are starting a new newsletter should we make it double opt in? You know, as this year gets rolling,

everybody's doing new stuff, new newsletters, do whatever. So it's a great question. Should

you make your newsletter or any list that people are signing up for from your site,

business or consumer, should you make a double opt in? Well, first off, let me give you the

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