Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for do this, not that. We are back for Do This, Not That podcast presented by Marigold.

And today, we're going to talk about a group of prospects that both business and consumer

marketers are ignoring.

And these are potentially your best prospects.

This is a wild stat.

24% of visitors to your offer pages for both business and consumer brands will occur after the offer expires. That is wild. What does that mean? So World Data Research just came out with this data.

And what it means is that people are going to your offer pages after the thing is over.

After the webinar is over and they didn't register, they're going there late and they're still

trying to register for that webinar that they missed. They're going to the page with the promotional discount

on the sweater that you're selling,

but they missed the sale, but they're still going to the page

and they're clicking on that email or that ad

or that whatever that they found,

and they're still going to that page.

24% of the traffic to those offer pages

are happening after the offer expires.

So what? Who cares? Why does that matter? You see, here's the problem.

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