Ep. 243 - SEARCHGPT? 'MOST' Boosting Email Opens?🕺🏻Dirty Dancing?? What’s Up THIS WEEK

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 24 December 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson delivers a quick rundown of the latest happenings in marketing, business, and pop culture. ================================================================= Best Moments: (00:56) Introduction of SearchGPT, a new search tool from OpenAI (02:04) Growth of Threads, Meta's Twitter-like app (03:10) Kimberly Clark's unusual rebranding of Pull-Ups with characters "Urine" and "Turd" (04:15) The effectiveness of using "most" in email subject ...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.1	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:45.4	This is our super short episode where I break down what's going on this week in marketing
0:48.7	in business and in life.
0:50.2	And we still have our short Ask Us Anything Later in the Week and our big tips episode at the end of the week.
0:55.3	So what's going on?
0:56.5	Well, Search GPT is finally here for all people.
1:00.8	So the group behind ChatGPT, which is OpenAI, they have something now called SearchGPT, which is free for all users.
1:07.7	All you got to do is go to search gpt.com. And this is the thing that might be the
1:12.9	Google search killer, if you will, because right now when you go to chat GPT, it's not leveraging
1:18.3	real-time information, right? It's kind of this static data model. But search GPT is utilizing all
1:24.8	current information. So now you can go to search gpt.com and ask you things about current news events or industry
1:32.6	events or anything that requires up-to-date sourcing or up-to-date citations.
1:38.6	And that's super cool.
1:39.7	And even on your personal level, if you go to it and say, hey, you know, what concerts
1:43.7	are coming up in
1:44.4	the area near me in February, it will tell you. If you want to use it to plan travel, say,
1:50.0	what hotel rooms are available or what are restaurants near me that just opened up? It is now
	...

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