This isn't your average business podcast and he's not your average host.

This is the James Altiger Show on the Choose Yourself Network.

Today on the James Altiger Show, people don't want that smart cut, they want that short

cut, but there is no such thing.

Everyone wants short cuts, but there's still the dumb way and I think if everyone's doing

it is probably the dumb way, there's a smarter way to do it that might get you there faster,

but it's not the easy way.

In my personal career, if I wanted to be a writer, I wanted to write about innovation

and science, the first thing I did was email the features editor for the print edition

of Wired Magazine with this great story I had.

And you wrote back, look kid, you've never been published anywhere, but come back to me

when you have some notches on your belt.

I didn't feel fair, so I built this sideways ladder path.

I said, what's this guy going to see as credibility, the minimum credibility, to give me a shot?

I was actually writing for a similar level magazine or slightly lower magazine in the

same topic.

So I just started small, I did it for free, and here three and a half months later after

I initially emailed that editor at Wired, had another good story, and I emailed him and

I was said, hey, maybe remember me, I've now written for a fast company magazine, from

Mashable and gets mowed on all these places, and they printed my story and that cut off

four years.

It's interesting because it seems to me no matter what you want to do, there's always

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