Ep. 241- NHL! Nashville Predators DIRECTOR of Consumer Strategy: Lindsay Rutledge: Email Segmentation, Animated GIFs, and more!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 20 December 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team. ================================================================= Best Moments: (01:18) Lyndsay's background in sports marketing (04:07) Managing multiple brands and marketing responsibilities (05:31) ...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for Do This, Not That, presented by Marigold, and we have an awesome guest here today.
0:46.6	Who's here?
0:47.5	We have Lindsay Rutledge.
0:48.9	Now, Lindsay is the director of consumer strategy and communication for the Nashville Predators.
0:53.9	Come on, that's cool.
0:55.3	All right.
0:55.6	Now, unless you're living under Iraq, you know that the Nashville Predators are one of the
0:59.7	most fun teams in the National Hockey League.
1:03.1	They are known for like their crazy fan base.
1:06.2	They're known for Smashville.
1:07.8	They're known for all of it.
1:09.4	And beyond that, Lindsay has had this really incredible
1:12.3	career in the world of sports and marketing, working in the NHL, the NCAA, the NFL. She really
1:18.8	has some amazing experience. Today, we're going to be digging into email marketing and segmentation
1:22.8	and all things. Lindsay, welcome to the podcast. Thank you so much for having me. I'm excited.
1:28.7	Yeah, this is going to be fun. So before we get into all things segmentation and email and all
1:33.4	that stuff, how did you wind up in the doing this NHL National Hockey League stuff? How did this all
	...

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