Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for a special edition of Ask Us Anything from the Do This, Not That podcast presented by Marigold.

And why is it special?

Well, all week long, we get in work questions and we get in ridiculous questions on this form that we have on

jshwedelson.com. And on this episode, we try to tackle one of each, one work question and one

ridiculous question. But we also get in, sometimes we get in feedback. People just write in there,

oh, I love the show and here's what I'm thinking, or they'll write something mean about why they really

don't like the show. And this episode, we brought together some of the feedback, the negative

feedback that we've gotten because I want to share it with you. Why would I do that? Why would I share

negative feedback? Because you know what? We all get negative feedback and we make the mistake we let this negative

feedback that one mean comment on a social post that one nasty gram email that we get in we let it

seep into our mind and we forget about all the positive stuff we forget about all the people that

actually like what we're doing and we focus on the negative vibes.

And we change things because of it, which is the worst thing that you can do.

Listen, in order to have people that care about your brand, that care about what you're doing,

you need to be doing something that matters.

And when you do something that matters that stands out a little bit, you're going to have

some people that you turn off. In order to turn a little bit, you're going to have some people that you turn off.

...