Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for the Do This Not That podcast presented by Marigold, and I know 2025 is going to be your year.

You're going to crush it.

I believe that.

But need to manage your expectations for the marketing you're putting out there. And you need to manage expectations internally for the marketing efforts that

you're putting out there for your team, for yourself, for your company. Because the start of the year,

the first few weeks of January, stink for marketing.

Doesn't matter if you're a business marketer or you're a consumer marketer.

Why are they so bad?

They're so bad because number one, you have no money left.

You bought all the holiday gifts.

You're not in the market to buy more stuff.

You have no more money to spend.

Right. And on the business side, the first two weeks of the year, the first few weeks of the year,

are you really looking just to onboard like a new CRM system? No, you're epically miserable that

the holidays are over. And we see it in the data. So before I share with you some things that you can do to get

really good engagement at the start of the year let's talk about the bad stuff what's going to

happen those first few weeks of the year with your marketing whether you're a business or a

...