Ep. 239 - 21% JUMP IN OPEN RATES?🥳NEW TEST!+📺MOVIE REVIEW: 'Carry On'📺✔️What’s Up THIS WEEK

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 17 December 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and ...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:39.7	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:44.9	This is our super short episode.
0:46.7	We are a breakdown.
0:47.3	What's going on in marketing, in business, and in life this week?
0:50.3	And then we still have our short, ask us anything later in the week in our big tips
0:53.6	episode at the end of the week.
0:54.8	So what's going on this week?
0:56.5	Lots of stuff, actually.
0:57.7	So first off, I saw this from LinkedIn.
1:00.0	LinkedIn released some new data on how to get more engagement.
1:04.9	And the one stat they shared that was actually useful, it said LinkedIn members who post two times per week,
1:12.6	step up to five times more profile views. Well, the reason that that's really interesting
1:16.9	to me is that at the same time, Gallup released some data about the percentage of people
1:22.9	who actually share content on various platforms.
1:32.3	So for example, on LinkedIn, only 5% of users share content.
1:34.6	On TikTok, it's only 4%. And on YouTube, it's only 7%.
1:36.7	So the easiest way to stand out is just to post stuff.
	...

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