Hello and welcome to this episode of Science versus Bullshit. I had a little break,

mainly because I just do this when I'm highly motivated to do it and I am back and very motivated.

I've been sent many a thing. I'll probably have to split this into two. The topics coming up are about how to see through marketing claims.

And I'm going to give a few examples of this.

Why you don't need to reset your metabolism.

A little bit on why, which is, I think this is really interesting,

why burning 500 calories extra rarely results in the same fat loss as eating 500 calories less.

And then a bit more on electrolytes because there's some really interesting new research,

which the short version is,

supports the fact that the fast, fast, fast, fast, majority of people don't need them.

But that might slip into the next episode. I'm going to get going anyway.

So today I want to start with going over a few examples of really awful fear-based marketing that is designed to manipulate you.

So this kind of marketing, in my opinion, is the worst.

Makes me feel physically sick.

Maybe that's extreme.

Makes me angry, right?

But in a quite angry, motivated way.

And the formula that you see here, and I'm going to point out so that you can then see it and avoid it, is that people will demonize the thing that you've been trying.

They will then convince you that they have some kind of secret solution that you've never

tried before, but you need to join their email list to get

it and then at best you will be left quite confused and questioning yourself and your efforts

and where you've been putting those efforts and at worst you're probably going to buy something

...