Hey guys, this is The Hair Game. I'm Eric Taylor. I'm in Austin, Texas today. I'm on vacation.

A little bit of vacation, a little bit of going to the salons in Dallas and Austin. And the hair game does not rest.

The hair game continues whether I'm on vacation or not. So here we are. This is going to be a pretty cool episode. I'm going to

bring to you some information regarding the latest status in the digital media realm, including

social media. Every year since 1998, Edison Research and Triton Digital have produced a survey that measures the use of digital

platforms. So this is the 20th year. They have a really good handle doing these surveys of

trends that affect where our attention is. This matters to you because as a beauty professional, you need to market

your services to likely customers in an effort to keep your books full. You want to be where your

clients are, where your potential clients are, and you want to have an eye towards where more and

more of your potential clients are likely to be in the future. This study breaks that stuff down.

Which social media network is gaining in popularity and which is falling in usage?

We're going to cover that.

Where are young people right now in digital media?

Where are the middle-aged high-disposable income people right now?

You know, everybody who talks about the young people and how important they are, but, you know,

what about the middle-aged people who are making all the money and care a great deal about their hair?

Of course, we all have those clients who are super-solid middle-aged people.

We love that.

So we're going to get into all that kind of stuff.

But first, I'm going to tell you about Edison Research. Edison Research conducts survey,

research, and provides strategic information to a broad array of big sophisticated clients like

Disney, Google, Samsung, Time Warner, you know, all the big news and media outlets, et cetera.

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